February 1, 2008

Got your bridesmaid's dresses picked out? Then lets talk flowers!

JESS- Hey Erin- how many months before the big day do you personally prefer to meet with a bride for the first time?

ERIN – anywhere between 3 and 6 months ahead- Unless you are an extremely organized bride there are just too many questions that still need answering. It is very difficult to come up with a concept for a wedding when decisions like dress colours are not made yet

JESS- I totally agree. I’ve had brides come in a year or so in advance and there is just no way we can WOW them at that point, because there isn’t any framework to build on. As you said- no bridesmaids dress colours, no colour theme! Plus, I think any more than 6 months means that they haven’t narrowed down a budget- so we come in with a quote for the floral designs of their wildest dreams- then reality sets in closer to and we’ve lost the event without ever really having a shot at it. What would you say are the basic things a bride needs to know or have decided on before coming to see you?

Erin –They should already know or have a good idea of the following

- The colour and style of their own gown

- The colour and style of the bridesmaids dresses

- Whether they want a formal or casual wedding

- The date of the wedding

- The location of the wedding ceremony and reception

They don’t have to worry about knowing exactly what they want their flowers to look like or the types of flowers they want. That’s the point of the consultation. We sit down with the bride and ask them a number of questions designed to guide them in their decisions. We really do work one on one with the bride (and groom) to figure out what they are looking for. I have had so many brides leave an appointment saying “I had no idea what I wanted before we sat down today- and now I love what we picked out!” It’s our job to know what is in season and to know which flowers will last the longest in a wedding bouquet and to help them choose flowers that will convey their own personal style.

JESS- That’s a great list Erin- the only thing I’d add is, as I said before, a basic idea of budget- It doesn’t have to be exact, but I’d far rather know during the consultation if I have roughly $50 per table or if they are able to spend $100 per table- it lets us concentrate more on the areas of importance to them, and helps narrow down choices early- brides are busy enough without us throwing extra information at them!

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